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Apple Opens Watch App Submissions for All Developers→

After approving Watch apps from select developers last week, Apple has begun accepting submissions for Watch apps from all registered iOS developers. From the company’s developer blog:

It’s time. Apple Watch will be in the hands of customers on April 24. Get your WatchKit apps ready and submit them for review now.

Apple has also created a new webpage titled ‘Preparing Your App Submission for Apple Watch’ with details on what developers should do before submitting an Apple Watch app to the App Store. There are some interesting tidbits on this page, such as limitations for app previews, which must show only iPhone apps:

Your app preview may only use footage of your iPhone app, and footage must stay within the app. Do not change your preview to show your WatchKit app.

And a note that suggests apps from third-party developers will be approved before April 24 and therefore used by people with a pre-release Watch unit:

Once your WatchKit app is approved and released by Apple, your existing iPhone users will receive the app update and customers will see your WatchKit extension icon and description on the App Store. A small group of people who currently have an Apple Watch will be able to use your WatchKit app before April 24, so make sure your back end systems are ready.

As I wrote last week, releasing Watch apps before the April 24 launch is a smart move from Apple:

For the first time in several years, a new Apple product will be reviewed by people who have access to third-party apps from the App Store. When the iPhone launched, there was no App Store; when the iPad launched, reviewers didn’t have access to public downloads from the iPad App Store.

That won’t be the case with Apple Watch, and this is a clever choice from Apple. Because the Watch is many things, it needs apps to offer a more complete picture of its potential. By approving the first Watch apps this week, reviewers (and customers at the try-on sessions in the retail stores) will get access to a selection of third-party apps that can show how the Watch will integrate in everyday life through the apps they already use.